Balenciaga and Gucci
Rob Duncan:

Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.

FRAHM Jackets
Supple Studio
Matt Baxter:

Frahm is a small, family run business dedicated to making beautiful, technical and detailed jackets. Directly opposed to fast fashion, they operate a pre-order only model, avoiding waste and lowering the environmental impact of their products and processes. Supple Studio was invited to design packaging for these robust, weather-ready jackets. The studio's solution was to fully embrace Frahm's 'Tough Beautiful' mantra, designing a gorgeous range of outer boxes, each featuring a naturally resilient British insect, photographed at macro scale. Supple also designed a full icon set, as well as detailed inner packaging elements and a bespoke outer tape, playfully referencing Frahm's commitment to support mental health charity Mind.


Our Type of Food
The Click
Jamie Ellul:

‘Our Type of Food’ is an own label range of food and drink by department store, Jarrold. With 250 years of history, the Jarrold family business was once an established printing and publishing firm. The Click have created a name, identity and packaging solution that references this rich printing heritage. Artworks have been created using their very own collection of letterpress type and Jarrold’s historic printing presses. A gift of a solution and one that tells a truly unique back story.

Nike Air Shop
The New Company
Bob Young:

Beautifully alternative and charming work from The New Company for Airshop by Nike manages to feel both retro and progressive in its art direction. Airshop is a new initiative by Nike to feature and celebrate all of its air products into one place. The New Company were responsible for creating a flexible graphic language and art direction that ties together a wide variety of products into a cohesive environment.

Video Games
Supple Studio
Alex Swatridge:

For the inner child in all of us, Supple Studio and Bitmap Books have brought to life classic British Video Games for Royal Mail across stamps and products. There are lots of lovely details and hidden gems including Geoff Hurst’s 66 world cup goal and UV messages from the original gameplay. I was a pretty big Lemmings fan myself. As they said themselves ‘a complete dream job’.

Boom
Manual
Rob Duncan:

Manual have created the identity for Supersonic aircraft ‘Boom’, the dream job of many a designer! The logo is a beautiful modernist interpretation of wings worn by pilots, a bird in motion, acceleration! A perfect solution, fantastic photography, renderings and typography. Beautifully crafted and lovely yellow detailing derived from the Peregrine Falcon.

Cocoa Jones
Supple Studio
Bob Mytton:

Cocoa Jones is a new family-run chocolate company. Founded by husband and wife team Naz Khan and Michael Ogazi, the branding and packaging builds on the couple’s heritage (Pakistani for Naz and Nigerian for Michael) and brings together their two cultures on the pack, uniting two patterns – one Islamic and one African. A lovely, simple idea to bring out the story.

Vivevive
Content form context
Bob Young:

CFC has developed an elegant packaging range for underwear brand Vivevive. Simple and expressive illustrations are used to great effect, creating striking and unpretentious expressions of the products and the bodies that wear them.