Frahm is a small, family run business dedicated to making beautiful, technical and detailed jackets. Directly opposed to fast fashion, they operate a pre-order only model, avoiding waste and lowering the environmental impact of their products and processes. Supple Studio was invited to design packaging for these robust, weather-ready jackets. The studio's solution was to fully embrace Frahm's 'Tough Beautiful' mantra, designing a gorgeous range of outer boxes, each featuring a naturally resilient British insect, photographed at macro scale. Supple also designed a full icon set, as well as detailed inner packaging elements and a bespoke outer tape, playfully referencing Frahm's commitment to support mental health charity Mind.
Amid all of the justified hoo-ha surrounding the recent opening of the Tate’s new Switch House gallery extension, this lovely detail caught my attention. Sadly not permanent, Michael Craig-Martin’s wonderfully dayglo interpretation of the London Underground roundel brought a burst of fizzy colour out of the gallery and into the world. (And we Brits could all do with a bit more fizzy colour right now.) Image by Fred Butler.
Like many designers, I strive for clarity, strength and simplicity in the work of our studio. I sometimes achieve it, sometimes not. For inspiration, I often turn to the undisputed Crown Prince of clarity, the Grand Poobah of simplicity: Saul Steinberg. The ideas he communicated for the New Yorker with the slightest flick of the pencil are startling: witty, profound, surprising, fun. He described himself as “a writer who draws”. I call myself a designer who draws. But not as well as Saul.