EAST Films
Rice Studios
Mike Reed:

One of those chef's-kiss logo ideas that requires no explanation. And a sharp, simple identity system built around it. Classic.

Eager
Ragged Edge
Rob Duncan:

Say it how it is. This is exactly what I would want the juice, in fact everything in my refrigerator to look like. Solid color and beautiful typography. Ragged Edge built an extremely ordinary packaging system for extremely ordinary juice. Without saying anything it exudes freshness and taste. Brilliant idea, beautifully crafted.

Picnic Coffee
Supple Studio
Rob Duncan:

I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.

Logo R.I.P.
The Stone Twins
Lyam Bewry:

Logo R.I.P is a self-initiated project by The Stone Twins, commemorating iconic logos that have been lost at the turn of the 21st century.

It features international design classics such as AT&T (Saul Bass), British Steel (David Gentleman), NASA (Danne & Blackburn) and PanAm (Chermayeff & Geismar).

Mama Shelter
GBH
Lyam Bewry:

Rediscovered this project by GBH (now Our Friends) from 2012 for Mama Shelter, a chic, eclectic hotel group with an 'off-beat vibe'.

The branding takes an unconventional approach. Playing off the name “Mama”, a hen is used as a marque where the space between its legs form the shape of an egg. Hen imagery is carried though to other collateral, including leg tags for each location.

The British Hat Guild
Counter Studio
Mike Reed:

A perfect concept that needs no explanation from me. I’m a sucker for this sort of negative-space concept, and this one works so perfectly it gives me an ache in the chest. Beautiful.

Guta Cafe
M — N Associates
Lyam Bewry:

Lovely identity by Vietnamese branding studio M — N Associates for Saigon coffee chain Guta. The street-style coffee shops are known for their small plastic chairs. Their identity leverages this with a custom wordmark, typeface and illustration inspired by the form of their chairs.

Eames Institute
Manual
Mike Reed:

A beautifully simple, charming identity to meet one of those briefs that might easily feel overwhelming. Balancing respect for the heritage with a playful lightness of touch is an incredibly delicate business. Manual have pulled it off magnificently. That curious e is a masterstroke.