Guardian 200 Years
Oliver Agency
Rob Duncan:

In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.

The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.

The 24 Chinese Solar Terms Poster Series
Bright Woo
Shabnam Shiwan:

We have always loved work by Bright Woo. The studio favourite is the '24 Chinese Solar Terms' poster series with its organic and painterly typographic lettering. 'Jie qi' is a system of time that embodies traditional knowledge and the social practices through which the Chinese organize their perception of the regularity of seasons. It is a component of the traditional Chinese calendars and its living applications, serving as a time frame for agricultural activities and daily life. Each poster is a work of art.

The British Hat Guild
Counter Studio
Mike Reed:

A perfect concept that needs no explanation from me. I’m a sucker for this sort of negative-space concept, and this one works so perfectly it gives me an ache in the chest. Beautiful.

Kunsthalle Prague
Studio Najbrt
Lyam Bewry:

Logo, typeface and signage by Studio Najbrt for Kunsthalle Praha, a new art institution in Prague, Czech Republic. The modular logotype is beautifully translated to the building's exterior, utilizing the height and geometry of the building without detracting from the architecture.

Bourgie Hall 10th Anniversary
Paprika
Rob Duncan:

A super elegant and well crafted campaign by Paprika in Montreal, combines musical instruments and the number 10. Black and white photography along with a muted color palette and strong typography has resulted in a very striking and probably very cost effective solution.

Modular
Margot Lévêque & Studio Nari
Dominic Hofstede:

Modular is a typeface that evokes the sculptural furniture produced by London designer Kusheda Mensah. A collaboration between Margot Lévêque and Studio Nari.

Eames Institute
Manual
Mike Reed:

A beautifully simple, charming identity to meet one of those briefs that might easily feel overwhelming. Balancing respect for the heritage with a playful lightness of touch is an incredibly delicate business. Manual have pulled it off magnificently. That curious e is a masterstroke.

Groupe Le Monde Signage System
Snøhetta
Dominic Hofstede:

An elegant and intelligent wayfinding system by Norwegian multi-disciplinary firm Snøhetta for the Groupe Le Monde Headquarters in Paris. The concept pays tribute to the tradition and art of newspaper typography and printing.