Frahm is a small, family run business dedicated to making beautiful, technical and detailed jackets. Directly opposed to fast fashion, they operate a pre-order only model, avoiding waste and lowering the environmental impact of their products and processes. Supple Studio was invited to design packaging for these robust, weather-ready jackets. The studio's solution was to fully embrace Frahm's 'Tough Beautiful' mantra, designing a gorgeous range of outer boxes, each featuring a naturally resilient British insect, photographed at macro scale. Supple also designed a full icon set, as well as detailed inner packaging elements and a bespoke outer tape, playfully referencing Frahm's commitment to support mental health charity Mind.
Campaign for Brother printers by New Zealand based Wave Agency.
The refreshing, matter of fact approach pairs perfectly with the job of a printer in our fast-moving, pushing for the 'next big thing' society. (Side note, these ads would be a hit here in San Francisco.)
The default art direction and type treatment, like the campaign, just works.
Brand identity and environmental work by Common Curiosity for The Tubeworks — a former tube and pipe manufacturing factory, now working spaces for businesses in Digbeth, Birmingham.
A bygone visual language of tubes provides a perfect metaphor for building connections and a 'T' shaped symbol.
This is elevated even further with wonderfully original three dimensional tube signage.
On first seeing the logo and the tap, I thought "that's lovely", along with the ® symbol placement – another very nice detail. On further reading I found out that the name is derived from the tap 'flipping' between delivering hot, cold, filtered, sparkling and boiling water. Then I loved it even more.
Visit Red Dot Studio's website here.
A 'compilation' of images by photographer Aidan McCarthy leading up to – and during – the referendum, documenting 'Englishness' in Cliffsend, Kent. Studio Sutherl&'s resulting design is a bold but beautifully sympathetic reflection of Aidan's work and process. The unbound nature allowed the images to be compiled in a different order each time, avoiding a prescriptive narrative (something Aidan wasn't keen on) but also resulting in each 'set' being entirely unique. Lovely details include Aidan's field notes as well as the extremely satisfying 'binding' technique of red elastic bands forming the St George's Cross.
This is such a clever idea. As simple as taking the product of the client and making it move, relying on the fact that everybody in the world knows what your product looks like. So happy it wasn't quashed by the usual client response "But nobody will get it, we need to put big type over the top that reads – This is a picture of a Big Mac being moved at speed." ;)