Hiut Double Black
Jamie Ellul:

Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.

Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.

Think Packaging
Jamie Ellul:

Think Packaging are a design-led structural packaging agency based in New Zealand. Fellow Kiwis Seachange have given them a new identity that takes the humble cardboard box and elevates it to hero status. It’s artfully done, both playful and slick – with pitch perfect art direction and photography that’s beautifully simple. Topped with great copy and endless details; such as a cutting matt inspired backdrop to website menu and typography that’s as sharp as a Swann Morton. Top marks (and folds).

Oliver Wigglesworth
Jamie Ellul:

“Isolation” is a creative response to the lockdown in the UK. The tabloid sized monograph showcases a range of images that Photography By Anderson shot in isolation; capturing the strange emptiness of the streets and portraits of neighbours, who also share their thoughts and feelings about the crisis. Design by Olly Wigglesworth sees all copy (edited by writer Joe Colman) printed on the reverse of the paper to create a visual barrier. Simples.

Our Type of Food
The Click
Jamie Ellul:

‘Our Type of Food’ is an own label range of food and drink by department store, Jarrold. With 250 years of history, the Jarrold family business was once an established printing and publishing firm. The Click have created a name, identity and packaging solution that references this rich printing heritage. Artworks have been created using their very own collection of letterpress type and Jarrold’s historic printing presses. A gift of a solution and one that tells a truly unique back story.

Ragged Edge
Jamie Ellul:

Loving this playful identity for Multiply by Ragged Edge. Multiply is a new fintech co who are making personal wealth management easy and accessible. Ragged Edge have positioned the brand cleverly to reframe financial planning from net worth to self worth. Everything about this project is so charming – great bunny eared logotype, killer copy lines, cuddly typography and quirky little rabbits hopping all over the place. Simple idea pulled off beautifully.

Super Trash
Jamie Ellul:

I’m in love with this work by my new fave agency Seachange. Supertrash is a disruptive new player in the waste management sector. A small, family-run collection service with a big purpose; to help divert waste from landfill through circular solutions. Seachange have created an iconic globe logo that references the circular economy. Overprinting is utilised to evoke repurposing and recycling, paired with bold pattern and copy.

Imagine if all rubbish collections looked this good.

Exhibition London
Carter Studio
Jamie Ellul:

Father and son duo Carter Studio have created a confident name and identity for a new cultural venue housed in a Grade II-listed former power station that once served London’s historical world fair site.

The identity centres around an iconic silhouette of the building’s distinctive gables – formed by a neat flip of the X. Supported by industrial typography, originally drawn in the same era, and a distinctive colour palette based on the surviving tiling within the space.

Australian National Maritime Museum
Jamie Ellul:

Frost’s rebrand of the Australian National Maritime Museum in Sydney is one of those ‘wish I’d done that’ solutions. Playfully putting the word SEA at the heart of the name and pairing it with a colour palette that’s inspired by the Australian coast. Everything about this project is thoughtfully executed.