I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.
Norway’s National Recycling Symbols are a unified system to label products, bins and recycling facilities. The scheme helps decrease confusion around recycling, in turn lowering the hurdle for people to correctly dispose of waste.
Norwegian studios Goods and Heydays worked together to design the system, basing the pictograms on the Danish system designed by Futu that was rolled out.
See the full project here.
A typically thoughtful and sensitive project by A Practice for Everyday Life. Crocodile Cradle was an exhibition held on three platforms: a filmed online performance, a publication, and a text collage installed on PEER's glass façade in east London. The artist Simon Moretti invited 51 artists to supply a text that they have written or found, exploring the articulation of social connection during a period of enforced distance.
In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
We have always loved work by Bright Woo. The studio favourite is the '24 Chinese Solar Terms' poster series with its organic and painterly typographic lettering. 'Jie qi' is a system of time that embodies traditional knowledge and the social practices through which the Chinese organize their perception of the regularity of seasons. It is a component of the traditional Chinese calendars and its living applications, serving as a time frame for agricultural activities and daily life. Each poster is a work of art.
A perfect concept that needs no explanation from me. I’m a sucker for this sort of negative-space concept, and this one works so perfectly it gives me an ache in the chest. Beautiful.
Logo, typeface and signage by Studio Najbrt for Kunsthalle Praha, a new art institution in Prague, Czech Republic. The modular logotype is beautifully translated to the building's exterior, utilizing the height and geometry of the building without detracting from the architecture.
A super elegant and well crafted campaign by Paprika in Montreal, combines musical instruments and the number 10. Black and white photography along with a muted color palette and strong typography has resulted in a very striking and probably very cost effective solution.
