In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
The UK is definitely 'Fragile' at the moment. This is a lovely idea and art piece by Sarah Boris. It's silkscreened in 8 layers with a special red and blue mix plus varnish. The sreenprint is available for purchase here. Follow Sarah on her instagram: @sarahboris_ldn
‘Nothing Like Something’ is a first edition solo publication by Street Photographer Nils Jorgensen, a carefully crafted art book designed by Studio Sutherl&.
The book design is a beautifully simple embodiment of Nils' playful process in curating the book. In Nils' own words,“I liked the idea of a random photo sequence. It is all akin to street photography itself, the beauty of chance visual happenings. The 100 featured photographs in the book are not in a particular order. The final sequence came about by shuffling the photos like a pack of cards”.
By leaving the cover blank albeit for two debossed panels (NOTHING) Studio Sutherl& invite the viewer to experience the joyous nature of juxtaposing different images with an accompanying box of adhesive photographs (SOMETHING), allowing them to customise their own book with a unique combination, lovely stuff.
Say it how it is. This is exactly what I would want the juice, in fact everything in my refrigerator to look like. Solid color and beautiful typography. Ragged Edge built an extremely ordinary packaging system for extremely ordinary juice. Without saying anything it exudes freshness and taste. Brilliant idea, beautifully crafted.
An ongoing series by Brian Singer aka Someguy aimed at raising awareness of the rising number of unhoused people in San Francisco.
The local artist uses hand-painted sleeping bags on street railings as a means of spreading the message. The installations are temporary, and the sleeping bags are intended to be taken by anyone that needs one.
To Have & To Hold is an edition documenting paper bag ephemera from a bygone era. Collected and designed by Tim Sumner of Sumner-Works, issue one takes a deep dive into bookshops with promise of many more subjects to come.
The publication itself comes wrapped in paper bag, with classic price labels used to hand number each copy. For more information see here.
I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.