Guardian 200 Years
Oliver Agency
Rob Duncan:

In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.

The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.

It Just Works
Wave Agency
Lyam Bewry:

Campaign for Brother printers by New Zealand based Wave Agency.

The refreshing, matter of fact approach pairs perfectly with the job of a printer in our fast-moving, pushing for the 'next big thing' society. (Side note, these ads would be a hit here in San Francisco.)

The default art direction and type treatment, like the campaign, just works.

Ikea, Oxford Street, London
Rob Duncan:

Sometimes it's all about going big with the idea. I love this giant hoarding by Mother for Ikea's new store on Oxford Street.

The Tubeworks
Common Curiosity
Lyam Bewry:

Brand identity and environmental work by Common Curiosity for The Tubeworks — a former tube and pipe manufacturing factory, now working spaces for businesses in Digbeth, Birmingham.

A bygone visual language of tubes provides a perfect metaphor for building connections and a 'T' shaped symbol.

This is elevated even further with wonderfully original three dimensional tube signage.

Red Dot Studio
Alex Swatridge:

On first seeing the logo and the tap, I thought "that's lovely", along with the ® symbol placement – another very nice detail. On further reading I found out that the name is derived from the tap 'flipping' between delivering hot, cold, filtered, sparkling and boiling water. Then I loved it even more.

Visit Red Dot Studio's website here.

Lichen Standard Clock
Lyam Bewry:

A lovely clock design by Brooklyn-based design studio Order and built by Lichen. Hand constructed with Baltic birch, each outward face of the cube is used for each face of a clock representing the four timezones of the US.

Compartment Syndrome
Studio Sutherl&
Alex Swatridge:

A 'compilation' of images by photographer Aidan McCarthy leading up to – and during – the referendum, documenting 'Englishness' in Cliffsend, Kent. Studio Sutherl&'s resulting design is a bold but beautifully sympathetic reflection of Aidan's work and process. The unbound nature allowed the images to be compiled in a different order each time, avoiding a prescriptive narrative (something Aidan wasn't keen on) but also resulting in each 'set' being entirely unique. Lovely details include Aidan's field notes as well as the extremely satisfying 'binding' technique of red elastic bands forming the St George's Cross.

Jam Packed Honey
Studio Unbound
Lyam Bewry:

Packaging design for Jam Packed Honey by Glasgow-based Studio Unbound.

The labels play on the clever observation of the jar form factor and transparency, creating a bee stripe system with just a few elements making for a beautiful, restrained design.

Door Dash & McDonald's Canada
No Fixed Address
Rob Duncan:

This is such a clever idea. As simple as taking the product of the client and making it move, relying on the fact that everybody in the world knows what your product looks like. So happy it wasn't quashed by the usual client response "But nobody will get it, we need to put big type over the top that reads – This is a picture of a Big Mac being moved at speed." ;)