MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.
Celebrated chef Claude Bosi joined Sir Terence Conran to reinvent the famed Bibendum restaurant in London. The Counter Press have created a new identity inspired by the architecture and fabric of the building. The logotype is an interpretation of the beautiful tiled lettering that sits at the top of either side of the building with the Michelin Man character playing a charming supporting role within the brand.
Jack Renwick Studio have created a new visual identity for the Carpenters Wharf development on Fish Island in Hackney. For 50 years the site played home to A. Younger, a luxury furniture maker, who shipped timber down the canals to use in their designs. Wood and timber form the inspiration for the name and striking typography. The logo itself cleverly combines a ‘C’ and a fish symbol with the use of a dovetail joint.
Arrels, which means “roots” in English, is a Barcelona based footwear brand created by two cousins: Pepe and Javier Llaudet. The brand has two concepts: the countryside and tradition on one side and the city and innovation on the other. Their motto is “upbeat shoes”. They co-create their collections with illustrators, musicians, graphic designers or perfumers. With care and detail, like every artisan, they create unique shoes.
Amid all of the justified hoo-ha surrounding the recent opening of the Tate’s new Switch House gallery extension, this lovely detail caught my attention. Sadly not permanent, Michael Craig-Martin’s wonderfully dayglo interpretation of the London Underground roundel brought a burst of fizzy colour out of the gallery and into the world. (And we Brits could all do with a bit more fizzy colour right now.) Image by Fred Butler.
A lesson in how craft can turn what could have easily been a clichéd application of a well known landmark into a wonderful piece of design. The hero of the new identity by Graphéine for the Paris Convention and Visitors Bureau is a striking, minimalist typogram that in application, is used as ‘window on Paris’ to hold lovely Parisian illustrations by Séverin Millet. Magnifique!
A signage system for Norwich University of the Arts. The building shapes are used as wayfinding icons – linking a series of disparate locations across the city.
Johnson Tiles are a leading manufacturer of tiles in the UK and abroad. A large proportion of their target audience is the architect and specifiers market. The Chase have created a series of very clever posters promoting their range of tiles to this specific audience. All the tiles featured were shot in proportion and without any image manipulation.
