Studio Sutherl& have rebranded long standing children’s footwear brand Start Rite. A core component of the new brand is a playful bespoke typeface called Typefeet, where the bottom serifs become little feet. Lovely stuff
Habito is a disruptive new mortgage service that combines artificial intelligence with truly impartial advice. Expressing Habito’s purpose, MultiAdaptor created a brand language born from the ‘little lift’ that Habito provides, by making the usually heavy, painful and arduous process of getting a mortgage, altogether simpler and easier.
Mark Spencer is a Forensic Botanist; he consults with police departments and forensic services on cases where plant based evidence can unlock crimes. The main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. So Fieldwork Facility appropriately created a logo comprising of a skeletonised leaf that resembles an observing eye.
The D&AD Awards Showcase is a platform to celebrate the years winners of the D&AD student briefs. Common Curiosity created a display system based around D&AD’s iconic pencil. Pegboard panels are populated with colour coded pencils denoting the level of award each student has won, along with a number of playful ways to utilise the humble pencil, including a big pencil of pencils!
You know those marks that just make you tingle with adoring jealously… well this is one of them. Lovely, simple and clever identity from Skinn for technical event support company John and Jane, no description required. Bravo.
MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.
Celebrated chef Claude Bosi joined Sir Terence Conran to reinvent the famed Bibendum restaurant in London. The Counter Press have created a new identity inspired by the architecture and fabric of the building. The logotype is an interpretation of the beautiful tiled lettering that sits at the top of either side of the building with the Michelin Man character playing a charming supporting role within the brand.
Printworks London is a new multi-purpose event space that will host events across the arts, fashion, film, theatre. Only have created a new brand for the venue with a flexible framework utilising warped text and effects reminiscent of the printing press rollers at the former 16-acre printing factory. Wrapping type around cylinders generated infinite iterations of the logotype, combined with a bold monotone visual language and techniques inherent to historic printing processes.