Chilly's – Dear Big Water
Uncommon
Lyam Bewry:

Campaign for Chilly's Bottles on World Refill Day by Uncommon that writes an open letter to some of the biggest water brands, specifically one's known to come in single-use plastic bottles.

The 24 Chinese Solar Terms Poster Series
Bright Woo
Shabnam Shiwan:

We have always loved work by Bright Woo. The studio favourite is the '24 Chinese Solar Terms' poster series with its organic and painterly typographic lettering. 'Jie qi' is a system of time that embodies traditional knowledge and the social practices through which the Chinese organize their perception of the regularity of seasons. It is a component of the traditional Chinese calendars and its living applications, serving as a time frame for agricultural activities and daily life. Each poster is a work of art.

Plastic Alphabet
Mario & Gabriela Eskenazi
Lyam Bewry:

Nice typeface by Mario Eskenazi and Gabriela Eskenazi inspired by the vernacular of plastic model kits.

GT Planar Microsite
Grilli Type & Patrick Savolainen
Lyam Bewry:

Grilli Type's latest font by Dominik Huber pushes the online type specimen to new levels. Combining elements of sci-fi with typographic details, it highlights parts of the font that make it unique, as well as makes for unique presentation.

See the microsite here.

Hiut Double Black
BWTIC
Jamie Ellul:

Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.

Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.

The British Hat Guild
Counter Studio
Mike Reed:

A perfect concept that needs no explanation from me. I’m a sucker for this sort of negative-space concept, and this one works so perfectly it gives me an ache in the chest. Beautiful.

Kunsthalle Prague
Studio Najbrt
Lyam Bewry:

Logo, typeface and signage by Studio Najbrt for Kunsthalle Praha, a new art institution in Prague, Czech Republic. The modular logotype is beautifully translated to the building's exterior, utilizing the height and geometry of the building without detracting from the architecture.

Guta Cafe
M — N Associates
Lyam Bewry:

Lovely identity by Vietnamese branding studio M — N Associates for Saigon coffee chain Guta. The street-style coffee shops are known for their small plastic chairs. Their identity leverages this with a custom wordmark, typeface and illustration inspired by the form of their chairs.