Garbett have designed a very clever system for NYE in Sydney. Delightfully, the brand name was contained in the word ‘SYDNEY’ — by swapping the positions of the N and E, they were able to reveal the acronym for New Year’s Eve. Beautifully complemented with an illustration style that feels modern and uniquely Australian, Garbett’s designs have been applied all across the city to ring in the new decade. Click here to see more of the project.
Studio Dumbar’s work for Amsterdam Sinfonietta is wonderful in how it does so much with so little. Just type, colour, and scale. Oh, and it really sings when animated. Orchestras afford plenty of creative latitude to graphic designers—yet it’s rare to to see something this distinct, beautiful and off the beaten track. Encore!
McDonald’s has created an extremely clever signage campaign entitled ‘Follow the Arches’. It’s a fantastic example of how a brand can be reduced down to the most minimal elements but still remain completely legible. “With minimal text and a creative use of the brand’s colours and logo, ‘Follow the Arches’ not only translates on a national, but a global scale,” says Peter Ignazi, chief creative officer at Cossette.
Moniker’s Bridge Poster Series links business diagram language with abstract graphic purism in an effortless and natural manner. It is easier said than done: whilst both languages can visually connect, it is still testing to do so in a way that looks fresh and elegant. It demands not getting too obvious, too abstract or too pretentious. This graceful approach allows for form and color to respond to content, and even generate new meaning through the image. Inspiring work.
This new brand identity for London’s iconic Camden Market is a lovely example of type as a key brand idea. Based on the infamous Camden Market bridge sign – the typeface serves as a flexible way for the market to get across its diversity and history. The resulting black and white identity fits Camden’s non-conformist history perfectly.
A beautifully simple idea of using paper hats to get campaign messages across and people actively involved.