Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.
Beautifully alternative and charming work from The New Company for Airshop by Nike manages to feel both retro and progressive in its art direction. Airshop is a new initiative by Nike to feature and celebrate all of its air products into one place. The New Company were responsible for creating a flexible graphic language and art direction that ties together a wide variety of products into a cohesive environment.
Garbett have designed a very clever system for NYE in Sydney. Delightfully, the brand name was contained in the word ‘SYDNEY’ — by swapping the positions of the N and E, they were able to reveal the acronym for New Year’s Eve. Beautifully complemented with an illustration style that feels modern and uniquely Australian, Garbett’s designs have been applied all across the city to ring in the new decade. Click here to see more of the project.
Studio Dumbar’s work for Amsterdam Sinfonietta is wonderful in how it does so much with so little. Just type, colour, and scale. Oh, and it really sings when animated. Orchestras afford plenty of creative latitude to graphic designers—yet it’s rare to to see something this distinct, beautiful and off the beaten track. Encore!
McDonald’s has created an extremely clever signage campaign entitled ‘Follow the Arches’. It’s a fantastic example of how a brand can be reduced down to the most minimal elements but still remain completely legible. “With minimal text and a creative use of the brand’s colours and logo, ‘Follow the Arches’ not only translates on a national, but a global scale,” says Peter Ignazi, chief creative officer at Cossette.