I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.
Being a Stanley Kubrick fan since being forced to watch A Clockwork Orange during my Art School days, this new campaign for Gucci really stood out this week. Alessandro Michele’s campaign, meticulously recreates scenes from 2001: A Space Odyssey, A ClockworkOrange, Barry Lyndon, The Shining and Eyes Wide shut. This must have taken a lot of time and a lot of money to recreate so exactly — beautiful work.
Logo R.I.P is a self-initiated project by The Stone Twins, commemorating iconic logos that have been lost at the turn of the 21st century.
It features international design classics such as AT&T (Saul Bass), British Steel (David Gentleman), NASA (Danne & Blackburn) and PanAm (Chermayeff & Geismar).
Norway’s National Recycling Symbols are a unified system to label products, bins and recycling facilities. The scheme helps decrease confusion around recycling, in turn lowering the hurdle for people to correctly dispose of waste.
Norwegian studios Goods and Heydays worked together to design the system, basing the pictograms on the Danish system designed by Futu that was rolled out.
See the full project here.
Rediscovered this project by GBH (now Our Friends) from 2012 for Mama Shelter, a chic, eclectic hotel group with an 'off-beat vibe'.
The branding takes an unconventional approach. Playing off the name “Mama”, a hen is used as a marque where the space between its legs form the shape of an egg. Hen imagery is carried though to other collateral, including leg tags for each location.
A typically thoughtful and sensitive project by A Practice for Everyday Life. Crocodile Cradle was an exhibition held on three platforms: a filmed online performance, a publication, and a text collage installed on PEER's glass façade in east London. The artist Simon Moretti invited 51 artists to supply a text that they have written or found, exploring the articulation of social connection during a period of enforced distance.
Beautiful, observant photographs taken by Alice Ishiguro Tosey capturing the visual relationship between people's homes and vehicles in Tokyo. The photo series tell a story of an everyday society appreciative of aesthetic harmony and beauty.
The collective body of images have been released as a limited edition book of 200 copies.
For more information about the book or project, visit here.
In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
