Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.
Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.
To Have & To Hold is an edition documenting paper bag ephemera from a bygone era. Collected and designed by Tim Sumner of Sumner-Works, issue one takes a deep dive into bookshops with promise of many more subjects to come.
The publication itself comes wrapped in paper bag, with classic price labels used to hand number each copy. For more information see here.
I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.
Being a Stanley Kubrick fan since being forced to watch A Clockwork Orange during my Art School days, this new campaign for Gucci really stood out this week. Alessandro Michele’s campaign, meticulously recreates scenes from 2001: A Space Odyssey, A ClockworkOrange, Barry Lyndon, The Shining and Eyes Wide shut. This must have taken a lot of time and a lot of money to recreate so exactly — beautiful work.
Logo R.I.P is a self-initiated project by The Stone Twins, commemorating iconic logos that have been lost at the turn of the 21st century.
It features international design classics such as AT&T (Saul Bass), British Steel (David Gentleman), NASA (Danne & Blackburn) and PanAm (Chermayeff & Geismar).
Norway’s National Recycling Symbols are a unified system to label products, bins and recycling facilities. The scheme helps decrease confusion around recycling, in turn lowering the hurdle for people to correctly dispose of waste.
See the full project here.
Rediscovered this project by GBH (now Our Friends) from 2012 for Mama Shelter, a chic, eclectic hotel group with an 'off-beat vibe'.
The branding takes an unconventional approach. Playing off the name “Mama”, a hen is used as a marque where the space between its legs form the shape of an egg. Hen imagery is carried though to other collateral, including leg tags for each location.
A typically thoughtful and sensitive project by A Practice for Everyday Life. Crocodile Cradle was an exhibition held on three platforms: a filmed online performance, a publication, and a text collage installed on PEER's glass façade in east London. The artist Simon Moretti invited 51 artists to supply a text that they have written or found, exploring the articulation of social connection during a period of enforced distance.
Beautiful, observant photographs taken by Alice Ishiguro Tosey capturing the visual relationship between people's homes and vehicles in Tokyo. The photo series tell a story of an everyday society appreciative of aesthetic harmony and beauty.
The collective body of images have been released as a limited edition book of 200 copies.
For more information about the book or project, visit here.