In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
This rebrand of the English National Ballet ditches the previous ornamental flourishes and replaces them with a brutally modernist logo that doubles as a quote mark and a ballerina’s feet ‘en pointe’. A timeless idea that feels really appropriate; tying in with the ENB’s positioning as the voice of ballet. The crown in the identity are the advertising shots in collaboration with Vivienne Westwood – quintessentially British but with a sense of danger and sexiness.
Made Thought captures the essence of Tom Dixon’s aesthetic perfectly with their product packaging. A bold graphic use of color with a subtle typographically “British” accent. Overall, this is very iconic work and it’s even more stunning in person.
We follow an electronic impulse in a super augmented image, all the way from the guts of the machine to the main chip that starts it all, and see the initial blipping light of the computer. Striking, visual, meaningful, relevant. From the guy who did the first True Detective credits. Bravo.
In Europe alone, 35 billion kilometers are driven by delivery trucks that are completely empty. Why? Legacy software systems have created a situation where crucial data isn’t shared, and hence important decisions are based on poor information. Farewell, designed by Stockholm Design Lab, is a great example of design making a difference. A revolutionary logistics application, in one common language, with all important information being shared in real time. View case study here.
A really sweet idea from Baxter & Bailey. Little Green Pig is a writing and mentoring charity for young people in Sussex. They believe in the right to write, and that this vital form of self-expression builds confidence, communication and literacy skills. As they say on their website: s’nowt like a lovely little logo job. Couldn’t agree more.
It’s rare to see a state run organization (especially the police) get an iconic brand and Studio Dumbar managed to pull that off for the Dutch Police. The angled blue and red patterns give the perfect sense of emergency and authority while remaining beautifully modern. In this case they managed to make cops actually cool!
A clever approach to a sensitive subject. The identity for the Australian Cancer Research Foundation by RE: visually embodies the charities unmitigated purpose — to help make cancer disappear.
A custom typeface with characters of varying weights represents how some cancers are close to disappearing, while others remain all too visible. Supporting the type is a series of strong statements that call out the end of cancer and subsequently the organisation itself.
Such a good idea for The Late Late Show in the US. We all love singing to music on the way to work, so why not pick up the artist for a live Karaoke session and access to the carpool lane. It’s a great feature on the show and has gone viral on social media as well. Check out all of the other artists too. Enjoy.