Argos is a British retail institution. So updating their brand is a big deal. As well as developing the new Argos voice, alongside The Partners, Reed Words have written packaging copy for four own-label ranges. Simple Value is just that: the simplest products, at great value. Our copy style celebrates the simplicity, and adds a twist. And once we’d written about 50 pack lines, the Argos team have been able to follow our guidelines and complete the full range of around 140.
Rediscovered this project by GBH (now Our Friends) from 2012 for Mama Shelter, a chic, eclectic hotel group with an 'off-beat vibe'.
The branding takes an unconventional approach. Playing off the name “Mama”, a hen is used as a marque where the space between its legs form the shape of an egg. Hen imagery is carried though to other collateral, including leg tags for each location.
A typically thoughtful and sensitive project by A Practice for Everyday Life. Crocodile Cradle was an exhibition held on three platforms: a filmed online performance, a publication, and a text collage installed on PEER's glass façade in east London. The artist Simon Moretti invited 51 artists to supply a text that they have written or found, exploring the articulation of social connection during a period of enforced distance.
Beautiful, observant photographs taken by Alice Ishiguro Tosey capturing the visual relationship between people's homes and vehicles in Tokyo. The photo series tell a story of an everyday society appreciative of aesthetic harmony and beauty.
The collective body of images have been released as a limited edition book of 200 copies.
For more information about the book or project, visit here.
In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
Kvadrat is a creative leader in textiles manufacturing and products. Their 2016 campaign art directed by GTF and Peter Saville beautifully captures their yarns with the unexpected addition of kittens, playing on the cliché that they love to playing with balls of wool.
We have always loved work by Bright Woo. The studio favourite is the '24 Chinese Solar Terms' poster series with its organic and painterly typographic lettering. 'Jie qi' is a system of time that embodies traditional knowledge and the social practices through which the Chinese organize their perception of the regularity of seasons. It is a component of the traditional Chinese calendars and its living applications, serving as a time frame for agricultural activities and daily life. Each poster is a work of art.