We all know a brand isn’t just a great logo. But in my opinion every brand still needs a great logo. This one really caught my eye recently. Beautifully clever and simple, two letter ‘Fs’ creating a forward arrow. It looks fantastic on the car. Designed in-house by Bryce Shawcross. Great work, looking forward to seeing much more from this company in the near future. Would love to take this car for a spin too.

A terrifically simple typographic mark for one of Sydney’s oldest and proudest theatres. The logo combines the three initials – TNT – into a form that’s not just satisfying in itself, but also creates a platform for everything else. You can’t ask for more, really.

Using the burning effect of laser die-cutting to generate an identity, is a great example of how designers can create maximum impact with limited processes. The perfect way to emulate the work of a glass artist in paper.

Sharing Economy UK (SEUK) are the trade body for major peer-to-peer companies including AirBnB and ZipCar. SEUK was founded in 2014 to promote the domestic sector and best practice. Briefed to create a vibrant identity that felt established and confident, Supple created a simple unobtrusive logo that gets across sharing in a quick and memorable way. The sharing of letterforms is economical and campaign-able across the brand touchpoints.

Designed by Hector Finch Lighting – the Lucia range is hand thrown in Italy and launched at Top Drawer London in 2016.

Briefed to create a brand identity which had a classic Italian look and a crafted mid century feel; with the flexibility for the range to grow in future to include further lighting products. Supple devised a bespoke typeface based on the lampshade shape and curves of the lighting – giving the brand total fluidity to add new ranges quickly and effectively.

How do you take the passion off the pitch and into the home?

Art of Sport thought Sports graphics could be elevated above the steroid rich gaudy mess most teams use (looking at you NFL), and worked with artists like Mucho, Hey Studio, Jeremy Matthews, Argijale, and SOLV, to design minimalist prints based on the team, city or country’s heritage and colors. Starting with the Premiership and La Liga, AOS went on to cover the world cups (men and women’s), Basketball, American Football, and baseball.

A logotype for a food range with kid goat as it’s main ingredient. The solution for the identity is just type as image – pure pure graphic design at it’s simplest and most effective. So reductive yet so charming and characterful.

Everyone needs tea towels. These are particularly nice. Designed by Peter Saville for House of Voltaire, each design is derived from food packaging print and construction marks. Clever and effective idea, Peter has been collecting these marks since the mid 1980’s.