Witty ideas, clever solutions, playing with negative space is hard to do. Even harder is convincing clients to go in this direction. 50% of being a designer is being able to solve problems creatively for clients. The other 50% is being able to sell that solution. Turner Duckworth not only managed to create such a clever, distinctive identity for Coca Cola but they managed to sell in through a huge corporation. To me that’s what makes this project extra special.

VSMC (Visser & Smith Marine Contracting) is the European market leader in offshore power cable installation, creating grid-to-grid connections for offshore wind farms and other facilities. Bold, strong, sophisticated typography with a distinctive ‘M’ dipping beneath the baseline cleverly hints at what the company does.

Simple, effective typographic solution for a complicated condition.The vanishing typography visualizes the effects of dementia, while some patients and carers see them as a source of light and hope.

Capturing the spirit of the marine enthralled district of El Raval in Barcelona, this label remains inventive as the relationship between product and package change.

Springs’ Smokery nestles in the South Downs in Sussex. For three generations, they have used nothing but traditional dry-salting and logs of Sussex oak to produce their prime smoked salmon.

Using the charcoal from their brick kilns, Distil Studio have drawn a series of expressive marks and textures born from the very heart of their process. Such a creative yet simple solution, right down to the nod to the wood chunks in the apostrophe.

Briefed to create a piece of signage that was also an art piece in itself to direct the public to a new gallery space in UAL’s HQ building in Holborn London.

Alphabetical devised a neon sign that seems to drip from a UAL branded paint tin – pointing passers-by to the entrance and giving them a taste of what’s in store for them.

This typographic illustration for Wired magazine really brings the quote to life perfectly. This would communicate even if you couldn’t read. A perfect example of words and image working seamlessly together.

Designed to promote the Channel 4 series Hunted – “a dramatic exploration of 21st Century tracking in Britain”. This ad campaign captures the feeling of paranoia evident in the series, whilst making the most of the placement of each ad in its environment. Typography is given a naive and rushed photocopied vibe which further adds to the feeling of tension and supports the unnerving messages. Maximum standout for minimum budget.