Hiut Double Black

Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.

Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.

Guta Cafe

M — N Associates

Lyam Bewry:

Lovely identity by Vietnamese branding studio M — N Associates for Saigon coffee chain Guta. The street-style coffee shops are known for their small plastic chairs. Their identity leverages this with a custom wordmark, typeface and illustration inspired by the form of their chairs.

Bourgie Hall 10th Anniversary

Paprika

Rob Duncan:

A super elegant and well crafted campaign by Paprika in Montreal, combines musical instruments and the number 10. Black and white photography along with a muted color palette and strong typography has resulted in a very striking and probably very cost effective solution.

Modular

Margot Lévêque & Studio Nari

Dominic Hofstede:

Modular is a typeface that evokes the sculptural furniture produced by London designer Kusheda Mensah. A collaboration between Margot Lévêque and Studio Nari.

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Eames Institute

Manual

Mike Reed:

A beautifully simple, charming identity to meet one of those briefs that might easily feel overwhelming. Balancing respect for the heritage with a playful lightness of touch is an incredibly delicate business. Manual have pulled it off magnificently. That curious e is a masterstroke.

Instacart

Wolff Olins

Lyam Bewry:

Smart rebrand for Instacart by Wolff Olins in collaboration with Instacart's internal team that brings new meaning and design finesse to their carrot symbol. The application examples so far tease some nice moments for how the new logo and brand system could roll out. Learn more here.

Groupe Le Monde Signage System

Snøhetta

Dominic Hofstede:

An elegant and intelligent wayfinding system by Norwegian multi-disciplinary firm Snøhetta for the Groupe Le Monde Headquarters in Paris. The concept pays tribute to the tradition and art of newspaper typography and printing.

Three Beers

Alt Group

Dominic Hofstede:

A self promotion for Alt Group from a few years back that is both minimal and magnificent. If the pun escapes you, ask a NZ friend to say ‘three bears’ …

Balenciaga and Gucci

Rob Duncan:

Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.