In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
Kvadrat is a creative leader in textiles manufacturing and products. Their 2016 campaign art directed by GTF and Peter Saville beautifully captures their yarns with the unexpected addition of kittens, playing on the cliché that they love to playing with balls of wool.
We have always loved work by Bright Woo. The studio favourite is the '24 Chinese Solar Terms' poster series with its organic and painterly typographic lettering. 'Jie qi' is a system of time that embodies traditional knowledge and the social practices through which the Chinese organize their perception of the regularity of seasons. It is a component of the traditional Chinese calendars and its living applications, serving as a time frame for agricultural activities and daily life. Each poster is a work of art.
Grilli Type's latest font by Dominik Huber pushes the online type specimen to new levels. Combining elements of sci-fi with typographic details, it highlights parts of the font that make it unique, as well as makes for unique presentation.
See the microsite here.
Love these thumb-stopping launch images for Hiut Denim from Welsh agency Bwtîc. Hiut Denim Co. is a small independent denim company based in Cardigan, Wales. Hiut only have only four launches each year.
Bwtîc created launch photography for their first launch of 2022; the ultimate Double-Black jean. Aiming to build intrigue and hint at the product specification; without giving too much away. Using the West Wales coastline Hiut calls home as the location – they created a teaser campaign where the jeans themselves can only be seen in the reflection of the water. The result is a surreal and surprising set of images that slowly reveal the product in the run up to launch.
Logo, typeface and signage by Studio Najbrt for Kunsthalle Praha, a new art institution in Prague, Czech Republic. The modular logotype is beautifully translated to the building's exterior, utilizing the height and geometry of the building without detracting from the architecture.