Say it how it is. This is exactly what I would want the juice, in fact everything in my refrigerator to look like. Solid color and beautiful typography. Ragged Edge built an extremely ordinary packaging system for extremely ordinary juice. Without saying anything it exudes freshness and taste. Brilliant idea, beautifully crafted.
I love a clever word mark almost as much as I love Bath. Supple Studio have created a charming identity for a coffee shop in Bath, UK. Their mission is to make good coffee accessible to everyone – specialty coffee without the pomp. Clever solutions such as these definitely appeal to the mass consumer. They make you smile and create an immediate emotional connection with the public. Using the illustrations to highlight the hidden cups creates a playful and extremely accessible visual language. Perfect work Jamie and team.
Being a Stanley Kubrick fan since being forced to watch A Clockwork Orange during my Art School days, this new campaign for Gucci really stood out this week. Alessandro Michele’s campaign, meticulously recreates scenes from 2001: A Space Odyssey, A ClockworkOrange, Barry Lyndon, The Shining and Eyes Wide shut. This must have taken a lot of time and a lot of money to recreate so exactly — beautiful work.
In 2021, the Guardian turned 200, and the newspaper wanted to celebrate the milestone with existing readers whilst gaining new subscribers. Instead of celebrating past achievements, the Guardian chose to focus on what comes next.
The campaign uses very clever copywriting and juxtaposition of billboards — Obviously a copy led direction for a newspaper but definitely not obvious copy. Fantastic work by Oliver Agency who have structured themselves to exclusively design, build and run bespoke in-house agencies and marketing systems for brands. This must be a real challenge as a model but they are proving that it works by producing great work like this.
A super elegant and well crafted campaign by Paprika in Montreal, combines musical instruments and the number 10. Black and white photography along with a muted color palette and strong typography has resulted in a very striking and probably very cost effective solution.
Gucci and Balenciaga joined forces to share their fashion ideas through 'The Hacker Project'. To promote this campaign graffiti was used to adorn the facias of 74 Balenciaga stores as well as bespoke shopping bags and limited edition products. Confusing and delighting shoppers while keeping security guards on their toes was a perfect, unexpected way of drawing attention to these iconic luxury brands.
A clever symbol, a crown motif extracted from Nervi’s ceiling design, sits at the centre of the identity, intrinsically linking the architecture of the theatre, its name, and its location on King St. Perfect location and perfect copywriting as well.
A series exploring the vernacular of the ubiquitous Rapid Antigen Tests (RATs), Canvasses were made to the proportions of the testing units.