Another beauty from Paul Belford Ltd. Branding for New Chapter, a startup offering word therapy — a form of counselling whereby participants express themselves through the written word. A book forms an arrow pointing forward. Say what you see! Love it.

Everyone knows the phrase “Behind every great man is a great woman.” But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. 2018 is the year to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.

Print advertisement created by Dennis May at DDB, Germany

Dennis has done a great range of work in the same Smile in The Mind style.

Whenever there is a chance for a Rebus, then that has got to be the idea. It works across cultures and languages and actually comes from the original idea of the company. “As we’ve seen so many times before the solution often lies in the companies origins. According to founder Gordon Young, the drum was the first instrument of mass communication, and so with that pun the brand was named and launched.” says NB.

Paul Belford Ltd has created a new book ‘Revolt’. An instruction manual for any business seeking to do more with their brand. For any charity seeking to do more with their budget. Or any individual seeking to do more with their life. The book is beautifully designed with an exceptionally clever spine.

McDonald’s has created an extremely clever signage campaign entitled ‘Follow the Arches’. It’s a fantastic example of how a brand can be reduced down to the most minimal elements but still remain completely legible. “With minimal text and a creative use of the brand’s colours and logo, ‘Follow the Arches’ not only translates on a national, but a global scale,” says Peter Ignazi, chief creative officer at Cossette.

Magpie have created the identity for a coffee brand called Bandido. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates. Such a brilliant idea, I might have to steal it ;)

A cheeky identity for a serious project. Supple Studio have created a logo that cleverly combines sex and conversation, which is then enhanced by a visual identity inspired by the neon signs of Soho sex shops. Additional copywriting kudos for the promotional gif which simply states ‘Coming, March 22nd.’ Love it.

A brilliant take on a very Aussie colloquialism for a campaign for marriage equality in Australia. Best of all, Australia voted yes. See the full case study on Interbrand.