Every year MARK tackle the visual identity for Manchester Literature Festival (MLF) – and every time they do something clever and appropriate. MLF is one of the biggest and best urban literature festivals in the UK; a showcase of the very best in contemporary writing from across the world. And this year (the 11th year, no mean feat in itself) MARK have surpassed themselves with a visual identity based around the visual distortions of book edges. A simple idea but one that has infinite legs.
Fear: Trump in the White House
The simplicity of this cover belies its depth. Red conveys passion, anger, danger, and a sense of alarm. It’s also the Republican Party colour—and a colour associated with Russia.
The tight crop suggests an up-close and personal encounter, but with a hint of claustrophobia as things tighten in on Trump. The image itself has ominous overtones.
The title also has multiple interpretations, considering Trump is obviously fearful of the Russia probe and his growing legal battles.
Free on a Tree
I had the pleasure of speaking alongside Oliver Edwards in Hobart. Oliver has had a brilliant idea to help those in need throughout the city. He has collected hundreds of coats and hung them around trees in parks with a sticker “Free on a Tree. If you need this it’s yours”. A great idea that is making such a big difference. It’s definitely something that should take off in San Francisco. You can watch Oliver’s movie here. Or follow him on Facebook @freeonatree
Bryon Close Estate
A housing estate in Thamesmead, South London. The estate is divided by a concrete dual carriageway. The derelict spaces beneath the flyover have become hot spots for anti-social behaviour. These spaces will be transformed into exciting areas for arts & recreation.Inspired by the green spaces that surround the estate and re-created local animals as giant sculptures, cast in concrete. Illustrations were by Rebecca Sutherland. A beautiful Concrete Jungle.
M35’s branding for Australian Film Television and Radio School conveys a beautiful sense of movement with the simplest graphic touch. The concept visually references a timeline—a device used both for vision and sound editing. A deft use of typography allows the ‘timeline’ effect to work wonderfully across all the branded materials from print through to web—and it looks lovely in motion, too.