Every year MARK tackle the visual identity for Manchester Literature Festival (MLF) – and every time they do something clever and appropriate. MLF is one of the biggest and best urban literature festivals in the UK; a showcase of the very best in contemporary writing from across the world. And this year (the 11th year, no mean feat in itself) MARK have surpassed themselves with a visual identity based around the visual distortions of book edges. A simple idea but one that has infinite legs.
A lovely typographic identity for a no nonsense burger restaurant. A brutally simple name that deserves a brutally simple idea – by sandwiching type between two dashes Freytag Anderson’s identity immediately communicates all you need to know. The special sauce on this one is the cheeky copy and lovely playful typography. Spot on.
The art of copywriting
Mytton Williams have produced a beautiful and clever set of posters for Ink Copywriters. Using Indian ink and a variety of tools they submerged, brushed, splattered, absorbed and dragged ink across the canvas, illustrating a selection of words through mark making that express a few of the client’s many different tones of voice.
Moniker’s Bridge Poster Series links business diagram language with abstract graphic purism in an effortless and natural manner. It is easier said than done: whilst both languages can visually connect, it is still testing to do so in a way that looks fresh and elegant. It demands not getting too obvious, too abstract or too pretentious. This graceful approach allows for form and color to respond to content, and even generate new meaning through the image. Inspiring work.
SVA Subway Posters
Visual Arts Press
The School of Visual Arts (SVA) in New York releases a subway advertisement every year. Over the 70 year history of the school it’s internal studio The Visual Arts Press has collaborated with many celebrated designers (Paula Scher, Louise Fili, Milton Glaser, George Tscherny; to name a few) to create these posters. Each poster uniquely sells the idea of fostering creativity in a way that can withstand the visual clutter of New York’s subway. More posters can be seen here.