M35’s branding for Australian Film Television and Radio School conveys a beautiful sense of movement with the simplest graphic touch. The concept visually references a timeline—a device used both for vision and sound editing. A deft use of typography allows the ‘timeline’ effect to work wonderfully across all the branded materials from print through to web—and it looks lovely in motion, too.
Most hotels want you to spend time in them. But when you’re in the heart of the city, why stay cooped up in your room? Branded by Ragged Edge – Assembly is a new hotel brand that encourages its guests to get up and go. It’s all held together with an eclectic bespoke typeface, but the real difference is the copy – telling people not to stay in your hotel, but to get out and explore instead is fresh and ballsy. Love it.
A lovely typographic identity for a no nonsense burger restaurant. A brutally simple name that deserves a brutally simple idea – by sandwiching type between two dashes Freytag Anderson’s identity immediately communicates all you need to know. The special sauce on this one is the cheeky copy and lovely playful typography. Spot on.
Master Fishmonger Standard
An ancient City Guild, The Fishmongers’ Company has upheld standards in fish trading for more than 700 years. The Company recently created certification to celebrate professional excellence and approached Freytag Anderson to create the visual identity for the new Master Fishmonger Standard. They’ve created a lovely simple ribbon / fishtail marque for starters, but the main dish is the beautiful imagery created by printing with fish – inspired by the gyotaku technique used by Japanese fishermen.