Studio More + Reed Words
A self-interested post, but we’re very proud of this work with Studio More on the rebrand of sustainable skincare startup UpCircle. The previous name, Optiat (One Person’s Trash Is Another’s Treasure), was a bit opaque (and sounded like eye care). UpCircle points directly to the brand’s mission to ‘upcycle’ discarded ingredients like coffee grounds into skincare products. Allied to a beautiful identity by Studio More, the name completes a rebrand that speaks of both luxury and sustainability.
Manual have created the identity for Supersonic aircraft ‘Boom’, the dream job of many a designer! The logo is a beautiful modernist interpretation of wings worn by pilots, a bird in motion, acceleration! A perfect solution, fantastic photography, renderings and typography. Beautifully crafted and lovely yellow detailing derived from the Peregrine Falcon.
Australian National Maritime Museum
Frost’s rebrand of the Australian National Maritime Museum in Sydney is one of those ‘wish I’d done that’ solutions. Playfully putting the word SEA at the heart of the name and pairing it with a colour palette that’s inspired by the Australian coast. Everything about this project is thoughtfully executed.
DIA has created a new visual identity for Squarespace influenced by New York City. The city is the birthplace of the brand and a big part of their heritage. DIA has broken down and combined elements of NYC’s architecture and attitude to create a distinctive kinetic look and feel. DIA also collaborated with Optimo Foundry to create Clackson, a custom typeface designed specifically for Squarespace.