Illustration

Every year MARK tackle the visual identity for Manchester Literature Festival (MLF) – and every time they do something clever and appropriate. MLF is one of the biggest and best urban literature festivals in the UK; a showcase of the very best in contemporary writing from across the world. And this year (the 11th year, no mean feat in itself) MARK have surpassed themselves with a visual identity based around the visual distortions of book edges. A simple idea but one that has infinite legs.

Firefly

B&B Studio

Really digging this packaging for Firefly – a botanical cocktail drink in collaboration with mixologist Mr Lyan. B&B studio have taken original botanical book illustrations and added colour and texture to make them more contemporary. But the brave bit is that the illustration takes over the front of the bottle, pushing the brand name to the back. Turning traditional beverage packaging on its head whilst providing a level of intrigue and innovation. Love it.

Google Campus

MultiAdaptor

MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.