Beautifully alternative and charming work from The New Company for Airshop by Nike manages to feel both retro and progressive in its art direction. Airshop is a new initiative by Nike to feature and celebrate all of its air products into one place. The New Company were responsible for creating a flexible graphic language and art direction that ties together a wide variety of products into a cohesive environment


Pepe & Javier Llaudet

Arrels, which means “roots” in English, is a Barcelona based footwear brand created by two cousins: Pepe and Javier Llaudet. The brand has two concepts: the countryside and tradition on one side and the city and innovation on the other. Their motto is “upbeat shoes”. They co-create their collections with illustrators, musicians, graphic designers or perfumers. With care and detail, like every artisan, they create unique shoes.