Branding

Every year MARK tackle the visual identity for Manchester Literature Festival (MLF) – and every time they do something clever and appropriate. MLF is one of the biggest and best urban literature festivals in the UK; a showcase of the very best in contemporary writing from across the world. And this year (the 11th year, no mean feat in itself) MARK have surpassed themselves with a visual identity based around the visual distortions of book edges. A simple idea but one that has infinite legs.

The Daddy Long Legs is an extremely rare and special fortified wine, making it one of Australia’s most expensive fortifieds. Its production is limited to the contents of only two remaining barrels set aside for over 40 years, making its quantity limited and its quality exceptional. The barrel shed that housed the wine is inhabited by hundreds of ‘Daddy Long Leg’ spiders who have kept a watchful eye over these barrels for decades. Incredible idea and next level production by Voice Design.