Every year MARK tackle the visual identity for Manchester Literature Festival (MLF) – and every time they do something clever and appropriate. MLF is one of the biggest and best urban literature festivals in the UK; a showcase of the very best in contemporary writing from across the world. And this year (the 11th year, no mean feat in itself) MARK have surpassed themselves with a visual identity based around the visual distortions of book edges. A simple idea but one that has infinite legs.
M35’s branding for Australian Film Television and Radio School conveys a beautiful sense of movement with the simplest graphic touch. The concept visually references a timeline—a device used both for vision and sound editing. A deft use of typography allows the ‘timeline’ effect to work wonderfully across all the branded materials from print through to web—and it looks lovely in motion, too.
The Daddy Long Legs
The Daddy Long Legs is an extremely rare and special fortified wine, making it one of Australia’s most expensive fortifieds. Its production is limited to the contents of only two remaining barrels set aside for over 40 years, making its quantity limited and its quality exceptional. The barrel shed that housed the wine is inhabited by hundreds of ‘Daddy Long Leg’ spiders who have kept a watchful eye over these barrels for decades. Incredible idea and next level production by Voice Design.
Most hotels want you to spend time in them. But when you’re in the heart of the city, why stay cooped up in your room? Branded by Ragged Edge – Assembly is a new hotel brand that encourages its guests to get up and go. It’s all held together with an eclectic bespoke typeface, but the real difference is the copy – telling people not to stay in your hotel, but to get out and explore instead is fresh and ballsy. Love it.