I had the pleasure of speaking alongside Oliver Edwards in Hobart. Oliver has had a brilliant idea to help those in need throughout the city. He has collected hundreds of coats and hung them around trees in parks with a sticker “Free on a Tree. If you need this it’s yours”. A great idea that is making such a big difference. It’s definitely something that should take off in San Francisco. You can watch Oliver’s movie here. Or follow him on Facebook @freeonatree

Australian agency Studio Band really nailed it with this idea. Clever, Clean and Coffee. All the “C’s” and a great big “D”. Love it!

Garbett have designed this little beauty. Needs no explanation whatsoever. (Pay attention Mr Trump!)

Another beauty from Paul Belford Ltd. Branding for New Chapter, a startup offering word therapy — a form of counselling whereby participants express themselves through the written word. A book forms an arrow pointing forward. Say what you see! Love it.

Whenever there is a chance for a Rebus, then that has got to be the idea. It works across cultures and languages and actually comes from the original idea of the company. “As we’ve seen so many times before the solution often lies in the companies origins. According to founder Gordon Young, the drum was the first instrument of mass communication, and so with that pun the brand was named and launched.” says NB.

Magpie have created the identity for a coffee brand called Bandido. Born in Laurel Canyon, it channels the Californian counterculture spirit by bucking the system of larger coffee chains and corporates. Such a brilliant idea, I might have to steal it ;)

McDonald’s has created an extremely clever signage campaign entitled ‘Follow the Arches’. It’s a fantastic example of how a brand can be reduced down to the most minimal elements but still remain completely legible. “With minimal text and a creative use of the brand’s colours and logo, ‘Follow the Arches’ not only translates on a national, but a global scale,” says Peter Ignazi, chief creative officer at Cossette.

Paul Belford Ltd has created a new book ‘Revolt’. An instruction manual for any business seeking to do more with their brand. For any charity seeking to do more with their budget. Or any individual seeking to do more with their life. The book is beautifully designed with an exceptionally clever spine.