By Rob Duncan (5)

Nudista

Erretres

Spanish agency Erretres has created a cheeky new brand for a Madrid tapas Bar. The bar seeks to position canned food products as healthy and simple. The only ingredients necessary are the finest products on the face of this earth, the maximum respect for how they are prepared and the minimum interference possible by man in their presentation. Hence they came up with the name Nudista (Nude) and created the brand around the idea “The best product does not need clothes”.

A refreshing approach to a new brand and range of drinks from David Folkman and Craig Jones (Ex Innocent Drinks). &Smith’s identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Clever copy by ‘We all need words’ describes the ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good!

I don’t usually upload our own work, but the great thing about being a partner at Mucho is constantly being impressed and envious of work that gets produced by other partners and offices. This identity in particular by Marc Catala hits the nail on the head. An identity to celebrate the 400th Anniversary of the death of Cervantes. What else could it have been? And getting those curves/ruffles just right isn’t as easy as it looks!

Studio Sutherland has produced a beautiful set of interlocking boxes for Boss Box to demonstrate the range of packaging they have available. An extremely clever use of the children’s rhyme ‘There was an old lady’ playfully leads you through the collection. A clever idea, beautifully crafted. It doesn’t get much better than that!