By Rob Duncan (5)
Whenever there is a chance for a Rebus, then that has got to be the idea. It works across cultures and languages and actually comes from the original idea of the company. “As we’ve seen so many times before the solution often lies in the companies origins. According to founder Gordon Young, the drum was the first instrument of mass communication, and so with that pun the brand was named and launched.” says NB.
Paul Belford Ltd
Paul Belford Ltd has created a new book ‘Revolt’. An instruction manual for any business seeking to do more with their brand. For any charity seeking to do more with their budget. Or any individual seeking to do more with their life. The book is beautifully designed with an exceptionally clever spine.
McDonald’s has created an extremely clever signage campaign entitled ‘Follow the Arches’. It’s a fantastic example of how a brand can be reduced down to the most minimal elements but still remain completely legible. “With minimal text and a creative use of the brand’s colours and logo, ‘Follow the Arches’ not only translates on a national, but a global scale,” says Peter Ignazi, chief creative officer at Cossette.