By Paul Felton (5)
Mark Spencer – Forensic Botanist
Mark Spencer is a Forensic Botanist; he consults with police departments and forensic services on cases where plant based evidence can unlock crimes. The main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. So Fieldwork Facility appropriately created a logo comprising of a skeletonised leaf that resembles an observing eye.
Habito is a disruptive new mortgage service that combines artificial intelligence with truly impartial advice. Expressing Habito’s purpose, MultiAdaptor created a brand language born from the ‘little lift’ that Habito provides, by making the usually heavy, painful and arduous process of getting a mortgage, altogether simpler and easier.
D&AD Awards Showcase
The D&AD Awards Showcase is a platform to celebrate the years winners of the D&AD student briefs. Common Curiosity created a display system based around D&AD’s iconic pencil. Pegboard panels are populated with colour coded pencils denoting the level of award each student has won, along with a number of playful ways to utilise the humble pencil, including a big pencil of pencils!
MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.