By Jamie Ellul (5)

To advertise an offbeat collection of flip flops from Ipanema in collaboration with Starck, GBH created a campaign that uses the language of fashion photography to create surreal mashups of beach objects and legs. The result is a set of memorable and eccentric images that say beach-wear without the usual cliches. Particularly love the sun hat – perfect.

Kimpton Creative were briefed to create a poster to show how far a little money can go for this orangutan charity. I love the simple link between the colour of a penny and the colour of the ape itself. So obvious once you see it. And the fact they’ve sorted through 2000 coins to get the right colours rather than relying on photoshop which would be the lazy option. To top it off the original artwork was auctioned off so it has a second life. Perfect.