Ragged Edge

Loving this playful identity for Multiply by Ragged Edge. Multiply is a new fintech co who are making personal wealth management easy and accessible. Ragged Edge have positioned the brand cleverly to reframe financial planning from net worth to self worth. Everything about this project is so charming – great bunny eared logotype, killer copy lines, cuddly typography and quirky little rabbits hopping all over the place. Simple idea pulled off beautifully.