Most hotels want you to spend time in them. But when you’re in the heart of the city, why stay cooped up in your room? Branded by Ragged Edge – Assembly is a new hotel brand that encourages its guests to get up and go. It’s all held together with an eclectic bespoke typeface, but the real difference is the copy – telling people not to stay in your hotel, but to get out and explore instead is fresh and ballsy. Love it.