An ancient City Guild, The Fishmongers’ Company has upheld standards in fish trading for more than 700 years. The Company recently created certification to celebrate professional excellence and approached Freytag Anderson to create the visual identity for the new Master Fishmonger Standard. They’ve created a lovely simple ribbon / fishtail marque for starters, but the main dish is the beautiful imagery created by printing with fish – inspired by the gyotaku technique used by Japanese fishermen.