A great idea for Artfinder by Design Studio. The missing dot from the ‘i’ in the logotype becomes the main character of the brand. Referencing the typical red dot stickers that are used in the art world to mark a piece of art as sold, the dot overlaps images, scales, crops and get’s used in a creative and playful way. Certainly makes buying art more fun and approachable. An extremely simple, relevant and iconic solution.