Goodman, Designing Outside the Box

Urbanite Frost*collective

Our brief was to raise awareness of the brand. Moving away from predictable solutions such as billboards, we went for something large-scale, to stand out and create talking points. We designed branded structures that would translate Goodman’s brand values in an abstract rather than literal way.

All of the installations are modular, designed for re-use and transportation; and to work across languages and borders, crucial to this international company.