The Paris Convention and Visitors Bureau identity
Design by Graphéine
A lesson in how craft can turn what could have easily been a clichéd application of a well known landmark into a wonderful piece of design. The hero of the new identity by Graphéine for the Paris Convention and Visitors Bureau is a striking, minimalist typogram that in application, is used as ‘window on Paris’ to hold lovely Parisian illustrations by Séverin Millet. Magnifique!