Brand Bard

By MultiAdaptor

Shakespeare Lives is an international programme of events to celebrate Shakespeare’s life and work, on the 400th anniversary of his death. The ‘Shakespeare Lives’, logo is activated with the word ’in’ to create a flexible system to communicate the myriad of places where Shakespeare still ‘lives’ today. Typography is anchored to the name in a series of blocks that are a homage to the historical print process of hot metal typesetting that typified the posters and programmes of Shakespearian times.