Kimpton Creative were briefed to create a poster to show how far a little money can go for this orangutan charity. I love the simple link between the colour of a penny and the colour of the ape itself. So obvious once you see it. And the fact they’ve sorted through 2000 coins to get the right colours rather than relying on photoshop which would be the lazy option. To top it off the original artwork was auctioned off so it has a second life. Perfect.