User Experience



How do you reimagine photography in a sea of grams, snaps, and the rest of the ‘take a pic and do something with it’ apps?

Polaroid went back to why we take pictures – to capture everyday memories – but didn’t succumb to making a nostalgia filter app. It captures a one-second moment, and plays like a video by swiping, scrolling, and tilting. There was an immediacy to them, like seeing a slice of someones life, or viewing a memory in its full richness.

Nintendo game designer Shigeru Minamoto created something special with the first level of Super Mario Bros, with very little on the screen, he created intuitive understanding in the gamer. This video by Design Club explained the beauty of the system that drives instant learning (without fancy intro graphics and coaching marks), and builds the gamers skills before meeting greater challenges.