Signage

The comprehensive wayfinding and placemaking strategy complements the architectural confidence of 1 Martin Place while serving to engage staff and seamlessly connect the spaces seven floors. Signage elements are brought to life with the same visual language that tie in with the central staircase. The result is intuitive, warm, human – even surprising – such as the flashing neon displays and a large scale digital clock that serve as standout examples of typographic form integrated into the space.

This is a beautiful rebrand for the Co-Op by North. I’m a huge fan of brands looking back to their past to move forward. It was such a great identity and memorable image when we were growing up. A lot of the memories and equity that many people associated with the Co-Op will have been reinstilled without the company having to do any marketing at all. Brilliant move by the Co-Op and great work by North. Now, if we can just get United to go back the Tulip logo…

A lesson in how craft can turn what could have easily been a clichéd application of a well known landmark into a wonderful piece of design. The hero of the new identity by Graphéine for the Paris Convention and Visitors Bureau is a striking, minimalist typogram that in application, is used as ‘window on Paris’ to hold lovely Parisian illustrations by Séverin Millet. Magnifique!

Sydney Opera House

Interbrand Sydney

Beautifully crafted idea by Interbrand Sydney for the Sydney Opera House. Sail shaped blends interacting with photography and 3D typography all reference back to the iconic shape of the building. It’s a superb brand language  working cohesively with the lovely symbol. So unique and ownable by this particular Opera House. More images and motion graphics can be seen here on Interbrand’s site.