Signage

D&AD Awards Showcase

Common Curiosity

The D&AD Awards Showcase is a platform to celebrate the years winners of the D&AD student briefs. Common Curiosity created a display system based around D&AD’s iconic pencil. Pegboard panels are populated with colour coded pencils denoting the level of award each student has won, along with a number of playful ways to utilise the humble pencil, including a big pencil of pencils!

Google Campus

MultiAdaptor

MultiAdaptor have created a comprehensive new brand identity for Google Campus based on elevating the purpose of Campus — ‘a space for startups to thrive’. That thought is translated into a physical frame within the branding that can flex to any format, allowing for an infinite array of creative expressions.

The comprehensive wayfinding and placemaking strategy complements the architectural confidence of 1 Martin Place while serving to engage staff and seamlessly connect the spaces seven floors. Signage elements are brought to life with the same visual language that tie in with the central staircase. The result is intuitive, warm, human – even surprising – such as the flashing neon displays and a large scale digital clock that serve as standout examples of typographic form integrated into the space.