How do you reimagine photography in a sea of grams, snaps, and the rest of the ‘take a pic and do something with it’ apps?

Polaroid went back to why we take pictures – to capture everyday memories – but didn’t succumb to making a nostalgia filter app. It captures a one-second moment, and plays like a video by swiping, scrolling, and tilting. There was an immediacy to them, like seeing a slice of someones life, or viewing a memory in its full richness.