How do you reimagine photography in a sea of grams, snaps, and the rest of the ‘take a pic and do something with it’ apps?
Polaroid went back to why we take pictures – to capture everyday memories – but didn’t succumb to making a nostalgia filter app. It captures a one-second moment, and plays like a video by swiping, scrolling, and tilting. There was an immediacy to them, like seeing a slice of someones life, or viewing a memory in its full richness.
Pepe & Javier Llaudet
Arrels, which means “roots” in English, is a Barcelona based footwear brand created by two cousins: Pepe and Javier Llaudet. The brand has two concepts: the countryside and tradition on one side and the city and innovation on the other. Their motto is “upbeat shoes”. They co-create their collections with illustrators, musicians, graphic designers or perfumers. With care and detail, like every artisan, they create unique shoes.
Johnson Tiles are a leading manufacturer of tiles in the UK and abroad. A large proportion of their target audience is the architect and specifiers market. The Chase have created a series of very clever posters promoting their range of tiles to this specific audience. All the tiles featured were shot in proportion and without any image manipulation.
Narayana Peesapaty dreams of a world where children are told to eat not only their vegetables, but their utensils as well. A simple idea with the potential for large social impact.