A lovely typographic identity for a no nonsense burger restaurant. A brutally simple name that deserves a brutally simple idea – by sandwiching type between two dashes Freytag Anderson’s identity immediately communicates all you need to know. The special sauce on this one is the cheeky copy and lovely playful typography. Spot on.
Master Fishmonger Standard
An ancient City Guild, The Fishmongers’ Company has upheld standards in fish trading for more than 700 years. The Company recently created certification to celebrate professional excellence and approached Freytag Anderson to create the visual identity for the new Master Fishmonger Standard. They’ve created a lovely simple ribbon / fishtail marque for starters, but the main dish is the beautiful imagery created by printing with fish – inspired by the gyotaku technique used by Japanese fishermen.
Mark Spencer – Forensic Botanist
Mark Spencer is a Forensic Botanist; he consults with police departments and forensic services on cases where plant based evidence can unlock crimes. The main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. So Fieldwork Facility appropriately created a logo comprising of a skeletonised leaf that resembles an observing eye.
Habito is a disruptive new mortgage service that combines artificial intelligence with truly impartial advice. Expressing Habito’s purpose, MultiAdaptor created a brand language born from the ‘little lift’ that Habito provides, by making the usually heavy, painful and arduous process of getting a mortgage, altogether simpler and easier.