To advertise an offbeat collection of flip flops from Ipanema in collaboration with Starck, GBH created a campaign that uses the language of fashion photography to create surreal mashups of beach objects and legs. The result is a set of memorable and eccentric images that say beach-wear without the usual cliches. Particularly love the sun hat – perfect.
Croft is a men’s knitwear brand that specialises in high quality cashmere and soft wool garments, hand knitted on Scotland’s Shetland Islands by crofters. Commission’s crofting shears logo for the brand is lovely, but what really makes this identity work for me is the photography. Beautifully shot by Luke Evans to evoke the highlands themselves – they put the product central to the idea and really push a simple solution to get maximum impact.