Packaging

Firefly

B&B Studio

Really digging this packaging for Firefly – a botanical cocktail drink in collaboration with mixologist Mr Lyan. B&B studio have taken original botanical book illustrations and added colour and texture to make them more contemporary. But the brave bit is that the illustration takes over the front of the bottle, pushing the brand name to the back. Turning traditional beverage packaging on its head whilst providing a level of intrigue and innovation. Love it.

GREK tea

Design by Interabang

GREK are a new range of high quality herbal teas from Greece. Interabang have created a brand that steers clear of Greek clichés and have instead taken inspiration from the Xysta tiles of Pyrgi, where the founder took childhood trips. The result is powerful, unique and memorable. Beautiful details include the short stories describing each flavour, with charming illustrations & words by Claire Curtis and Scott Perry.

Who Gives A Crap is an eco-friendly toilet paper company that donates 50% of it’s profits to help build toilets for those in need. It was launched in 2012 and has already donated over $428,500 to help fund sanitation projects in developing countries.

For Christmas this year they commissioned a range from the Jacky Winter Group, with 12 Australian artists contributing designs. The results are a burst of colour and fun in an otherwise crappy category (zing!). Great name, great cause, great design.

Yo Sushi

Paul Belford Ltd.

A beautiful new brand for Yo Sushi by Paul Belford Ltd. The graphic ideas and colors throughout are stunning and clever in concept. The brand guidelines are particularly clever, presented as a Bento box with fish and chips (for materials and color palettes).