Packaging

Who Gives A Crap is an eco-friendly toilet paper company that donates 50% of it’s profits to help build toilets for those in need. It was launched in 2012 and has already donated over $428,500 to help fund sanitation projects in developing countries.

For Christmas this year they commissioned a range from the Jacky Winter Group, with 12 Australian artists contributing designs. The results are a burst of colour and fun in an otherwise crappy category (zing!). Great name, great cause, great design.

Yo Sushi

Paul Belford Ltd.

A beautiful new brand for Yo Sushi by Paul Belford Ltd. The graphic ideas and colors throughout are stunning and clever in concept. The brand guidelines are particularly clever, presented as a Bento box with fish and chips (for materials and color palettes).

A refreshing approach to a new brand and range of drinks from David Folkman and Craig Jones (Ex Innocent Drinks). &Smith’s identity showcases the work of young YCN illustrators Enrica Casentini, Ana Jaks and Quentin Mongue. Clever copy by ‘We all need words’ describes the ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day, turn you into a yogi in one sip, or give you Popeye’s muscles. But it does taste good!

Studio Sutherland has produced a beautiful set of interlocking boxes for Boss Box to demonstrate the range of packaging they have available. An extremely clever use of the children’s rhyme ‘There was an old lady’ playfully leads you through the collection. A clever idea, beautifully crafted. It doesn’t get much better than that!