Minimalism

Previously called the Black Swan Prize for Portraiture, the institution has been renamed The Lester Prize for Portraiture in honour of the founding patron Richard Lester.

This shift has resulted in a simple and dynamic identity, cleverly leveraging the universal structure of portraits but in a minimal way. Just lovely…

Such a beautifully crafted icon and identity. Clever and simple.

For a company that distributes furniture and helps with saving space, this identity program is a great example of restraint—balanced with enough character, and in the most appropriate way, while still ensuring legibility remains. I’m quite a fan of this one…