Identity

Such a beautifully crafted icon and identity. Clever and simple.

For a company that distributes furniture and helps with saving space, this identity program is a great example of restraint—balanced with enough character, and in the most appropriate way, while still ensuring legibility remains. I’m quite a fan of this one…

Sociedad Anónima has created an identity for The Museo Morelense de Arte Contemporáneo (MMAC) Juan Soriano, a new art museum in Cuernavaca. The solution perfectly reflects the architectural features of the museum, creating a subtle and distinctive identity through a single custom typeface.