Environmental

The art of copywriting

Mytton Williams

Mytton Williams have produced a beautiful and clever set of posters for Ink Copywriters. Using Indian ink and a variety of tools they submerged, brushed, splattered, absorbed and dragged ink across the canvas, illustrating a selection of words through mark making that express a few of the client’s many different tones of voice.

Pentagram have designed a construction fence that also acts as an outdoor gallery. Canvases showcasing some of the Museum’s content are leant up against each other as if they were in an artists’ studio. Cleverly titled ‘Constructionism’ Paul Scher describes the project – “…the artworks are literally out on the street, Constructionism is a celebration of what the Museum does, which is make art accessible to the city.”

Dn&Co have designed a poster titled ‘Lungs of London’. The poster depicts the city’s green spaces screen-printed in fluorescent ink and the Thames picked out in varnish. First attributed to William Pitt the Elder, the phrase is often used to defend these life-giving parks and squares against the pressures of urban development. A simple, beautifully crafted green statement. Thanks to Astrid Stavro for the tip.

The comprehensive wayfinding and placemaking strategy complements the architectural confidence of 1 Martin Place while serving to engage staff and seamlessly connect the spaces seven floors. Signage elements are brought to life with the same visual language that tie in with the central staircase. The result is intuitive, warm, human – even surprising – such as the flashing neon displays and a large scale digital clock that serve as standout examples of typographic form integrated into the space.